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Advanced SEO & Backlinking: Deep technical audits (Schema/XML), systematic link-building, and competitor analysis using Ahrefs/SEMrush.
Analytics & Behavior: Expert in Microsoft Clarity (Heatmaps/Recordings) and Google Analytics 4 to diagnose and fix user drop-offs.
AI & Innovation: Proficiency with ChatGPT/Claude for content strategy, SOP creation, and workflow automation.
Content Strategy: Ability to research, optimize, and "freshness-boost" content for high-tech industries.
Tech Stack: WordPress, Google Search Console, HubSpot/Mailchimp.